WALLINGFORD, Conn.–(BUSINESS WIRE)–
Today IP Video technology leader VBrick Systems announced that its
online streaming service is improving the buying and renting experience
for thousands of people each month. Online real estate companies
including MyNewPlace, Zip Realty, Fsbo.com and Weneedavacation.com are
leveraging VBrick’s Online Streaming Service, VBOSS (http://www.vbrick.com/vboss)
to video-enable their websites. Savvy home sellers and apartment owners
can use these sites to give potential buyers or renters 24/7 access to
their property. Video helps pre-qualify interested parties, improves
user engagement and ultimately increases home sales and apartment
rentals.
Video Search
Search optimization strategies have become a critical part of a
company’s web-based marketing plan. The “Search Success” function within
VBOSS offers a comprehensive suite of tools for the creation and
submission of large amounts of video content designed to be indexed and
searched by today’s leading search engines. Leading online real estate
companies have turned to VBOSS to automatically prepare their extensive
libraries of video clips to be “search-engine” ready.
MyNewPlace worked with VBrick to develop a custom-branded video player
and integrate with VBrick’s API so they could easily upload and manage
thousands of videos in its listing database. MyNewPlace’s innovative use
of VBOSS technology makes it easy for users to share video tours of
apartments with friends and family.
“By partnering with VBrick to properly add property videos to our site,
our users now stream more than 100,000 videos per month. Those who watch
a video are more likely to set up a visit. With property videos, our
users and property managers are happy and we couldn’t be more pleased,”
said Mark Moran, vice president of marketing, MyNewPlace, one of the
nation’s largest apartment rental websites.
Strengthen User Engagement
According to the Real Estate blog Inside Real Estate, 90% of real estate
transactions start online. And, according to Mashable, the social media
news site, 45% of people that visit a property have first viewed a video
of that property online. These statistics demonstrate why companies like
Weneedavacation and FSBO.com are using VBrick technology to make it easy
for property owners to use video to market their homes and apartments
and take advantage of the “video sea change” that is happening in real
estate today.
“Real estate is just one of many industries that have incorporated video
as an indispensable part of their sales and marketing efforts,” said
John Shaw, chief operating officer at VBrick. “And with the tools our
VBOSS platform offers to make video searchable and social, companies are
able to effectively cut through all the messaging clutter in the
marketplace.”
About VBrick
VBrick is the leader in Enterprise IP Video, with over 9,000 corporate,
education and government customers and 60,000 installations worldwide.
VBrick solutions work over standard IP networks and the Internet to
enable the creation, publishing and distribution of rich media content.
Our comprehensive streaming solutions are used in a wide range of live
and on-demand applications including meeting and event broadcasts,
employee collaboration, distributed learning, digital signage, TV
distribution, and video surveillance. Headquartered in Wallingford, CT,
VBrick’s products and services are available through industry-leading
value-added resellers. For more information, visit www.vbrick.com.
VBrick Systems, Inc.
Mary Maguire, +1-203-303-0224
mary.maguire@vbrick.com
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